Sometimes, they have the competitive advantage by protection of the government. Levis also can choose the same strategy of competitors’ to remain their market share. The very common methods of segmentation comprise Demographic attributes such as sex, age, income race, status, occupation, race and geographic location; psychographic variables such as life-style, interests, opinion and activities; product benefits and product use patterns. A high-level overview of Levi Strauss & Co. (LEVI) stock. It was known as classic American style and effortless cool. “In an effort to overcome this problem […] Levi’s has designed more clothes to appeal to teenagers and young adults, and cut costs to lower prices” (Vrontis & Vronti, 2004, p.392). Our academic experts are ready and waiting to assist with any writing project you may have. Phillip Kotler suggested that competitors are companies that satisfy the same customer need. Integrity – doing the right thing: â€¨When doing business Levis sets social responsibility and Ethical conduct in the top. Even though Levi’s has cherished many opportunities and great growth through out the company’s history, the company must alert of the possible threats. To promote its new product, The Double, levi’s will also sponsor some events. Besides, rising women’s wear market in the region is also contributing to the market growth. The Double will Levi’s Jeans targets its market by evaluating the wants of customers. The Double would be offered in verity of sizes like 30, 32,34, 38, 38 inches so that every customer should be able to get the pair of jeans of its size. In addition, there are significant go up in net revenue in Americas and Asia Pacific regions. Levi’s has a very large sales department which is working in many different countries, hence The Double can be promoted to different countries using its existing sales forces. Just carry one toothbrush, two shirts/tops, ONE PAIR of jeans that function as Double, two jeans. However, competitor’s analysis will not complete without analyzing indirect competitors. The company was founded in 1853, and is famous for its invention of jeans as a clothing apparel. VAT Registration No: 842417633. The Impact of the Double would be huge on Levi’s. Placing according to Price and Quality. Company is promoting its products effectively within segments by print media as well as electronic media, e.g. One of Levi’s critical weaknesses is that Levi Strauss faces is relying very heavily on few customers. We're here to answer any questions you have about our services. Levis should know the strategies of competitors to monitor what they intend to do in the future. Looking at some popular places: Levis has a lot markets in Europe such as Belgium, UK, Finland, France, Hungary, and other countries. Published: 1st Jan 1970 in Levis wishes to become greater. Based on its product, Levi’s chooses its channels. According to company’s website Levi’s market its products under leading brand names. In the year 2003,levies has launched a new brand called Levi Strauss Signature, features Jeanswear and casualwear. No plagiarism, guaranteed! ... Stock Quotes, and Market Data and Analysis. – To balance the demand and supply of The Double at all places. Levi Strauss launches new brand Levi Strauss Signatureâ„¢ in 2003. Published: 1st Jan 1970 in The major source of promotion of Levi’s is done by creating public relations. Thus, everyone is the potential customer for Levi’s. The company can operate in one or a few geographic areas, or operate in all but pay attention to local variations. With 2007 net sales of $4.1 billion, the company is dedicated to building upon strong legacy and brand equity as they position the company for future growth. In separating its high end brand image from the low-ends, Levi’s can create competitive advantage in both market to ensure splitting revenue earning and stable market share. Revenue vs Market: LEVI's revenue (13.4% per year) is forecast to grow faster than the US market (10.6% per year). Levi’s brand image is its biggest strength. Ltd. - Branded Apparel Market Review 2021: Growth Seen on Heavy Volume - Levis, Adidas, Gap - published on openPR.com In respect to The Double – reversible jeans, this will be a new product launched in the market. Hence Levis should understand their competitors, such as characteristics, specifically, their strategies, objectives, strengths and weaknesses, and reaction patterns. As per their needs, the youngsters would like to have very different verity of clothes in their cubed, The Double – reversible jeans will fulfil their this need to fullest, by consistently providing different colors of the jeans also giving spatial offers time to time. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. Finally, Levis should observe expansion plans of competitors. Looking for a flexible role? In contrast, there is a decline in revenue in Europe area, from $266 in 2009 to $259 in 2010. They respond and listen to the demands of their consumers, workers as well as stakeholders. Related Papers Business analysis for Wal-Mart, a grocery retail chain, and improvement proposals This increase in cotton price caused a decrease in production in the year 2009. –Levi’s Signature brand to be sold in Wal-Mart stores exclusively •This was an excellent strategic move because Wal-Mart was making large sales while Levi’s could not keep up in sales. Hence, Levi’s should be able to produce more profit through licensing relationships. This project is aimed to launch a new product of Levi’s, which is called “The Double” – Revisable jeans. The report covers the company's structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360Ëš view of the company. Levi Strauss & Co. says â€¨”Our corporate values are the foundation of our company and define who we are. The company will position The Double according to different classes and genders. All work is written to order. In the occupation segmentation, Levi’s divides into students, professionals, businessmen & women, and executive segmentation. New Advertisement campaign will be launched for The Double, making the end customer aware of the new product features and its launch. The average price target is $ 0.00 with a high estimate of $ 0.00 and a low estimate of $ 0.00 . For example, in Americas and much of Europe the emphasize in on jeans as casual attire. To bring cheaper products to the market, more efficient suppliers are required, whether in operations or use of limited resources. There is a negative impact of higher effective tax rate; it led to decline in net income to $28 in the third quarter. Hence, it is difficult to satisfy them. The range of age that Levi’s offered includes adults, juniors, kid and baby. It helps men feel strength and sensitivity. The collection of this brand includes pants, shirts, and jackets. Levi has to come up with new strategies to rise above its competitors that have introduced new fashion trends and low price products to the clothing market. In November 2007, the company launched a mobile phone in co-operation with ModeLabs. Levis Strauss & Co is a privately owned American Denim clothing company, founded in 1853 by Levis Strauss. In the highly competitive clothing market, almost companies have ability to react fast with the changing of market. One side of this reversible jean is light wash, for a more casual looks, and the other side of the jeans is of dark colour with denim finish. ANNOUNCES THIRD-QUARTER 2010 FINANCIAL RESULTS. Its most spectacular growth occurred after 1946 and still remains as the market leader as shown in below figure. Levi’s®: Since their creation in 1873, Levi’s® jeans have become one of the most flourishing and broadly accepted brands in the history of the clothing industry. This new jeans will maintain the comfort and the modern design and are meant to be used by both men and women. Therefore, it is very important to have a product differentiation that will be the added advantage in order to increase the perceived value of the new product. The company employs more than 4,500 people, with offices in Australia, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Pakistan, the Philippines, South Africa, Taiwan and Vietnam. Cost leadership, according to the model, refers to a strategy where a company sets its prices below that of its rivals and is independent of the market structure. 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